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Dairy India


“Rising demand for healthy and nutritious products”


Use of advanced technology in dairy industry in India and global markets improves sustainability, efficiency, and traceability of operations. The dairy market is extremely dynamic and competitive, reflecting rising demand for healthy, nutritious products that meet the needs of people in emerging nations. Dr Peter Martin, VP, business value solutions, Schneider Electric, in an interaction with Nandita Vijay talks about the current scenario in dairy market and way forward. Excerpts:

How have your solutions helped the dairy sector in India?
Schneider’s farm-to-fork solutions help our customers in the dairy industry improve sustainability, efficiency, and traceability of operations. These comprise solutions in milk reception, processing, packaging, warehousing & expedition and delivery to customers.

Such solutions are based in the spheres of energy and sustainability, manufacturing management, power management, supply chain management, and food safety compliance.

Energy and Sustainability Solutions improve the sustainability of the dairy company’s operations and reduce energy bills by 30%. Manufacturing Management Solutions strive for zero waste while increasing flexibility on the client’s plant floor. Power Management Solutions improve safety, availability and flexibility of power during the entire plant life cycle. Supply Chain Management Solutions give full visibility into the client’s value chain, increase end-to-end throughput, and reduce logistics costs. Food Safety Compliance Solutions help the client’s food safety compliance and preserve its brand equity and shareholder value.

Such solutions help customers seize new market as well as profit opportunities based upon zero waste and 100% traceable production.

                              Dairy Products

How receptive are the Indian dairies to adopt these solutions?
Once the dairy companies comprehend the benefits of these offerings, they are most receptive, perceiving them as investments that boost quality and improve production. For example, in energy-sourcing solutions our cost-control options are useful for regulated as well as deregulated energy markets. In energy-efficiency consulting, our experts with specific experience in dairy utilities and process like Clean-in-Place (CIP), pasteuriser, and dryer, find efficiencies in a utility’s operations that reduce and optimise energy and other resource use (water, chemicals, waste, etc.) for all the clients’ facilities around the world.

Given our expertise and its benefits, clients are eager to adopt such solutions once they are aware.

What are the key strengths of your dairy solutions?
The strengths lie in addressing critical dairy industry challenges that cover managing a growing number of SKUs (stock-keeping units). Trace critical control points and detailed genealogy. Improve CIP station efficiency. Improve efficiency of spray dryers by online milk powder quality analysis.

Reduce milk product loss. Decrease specific energy and water usage. Improve the utility’s Coefficient of Performance (COP). Integration machine and process control to synchronise on common standards. Liquid Food Library for Milk Processing application. Batch processing to improve manufacturing efficiency. MES to improve production planning to improve production line efficiency.
Digital recording and traceability in compliance with 21 CFR Part 11, FDA Grade-A PMO (Pasteurised Milk Ordinance) and other global standards. One Click track solution for monitoring the milk quality at Bulk Milk Cooling stations and truck monitoring.

Besides this, by building standard applications using object libraries, Schneider can develop an architecture and application for the specific dairy company that can be reused to duplicate their plant design anywhere in the world. Through an extensive network of local application centres and systems integrators, Schneider offers rapid, cost-effective services and support from experts that are close to the client.

From reception to shipment, clients can be provided with suitable solutions for all their challenges in terms of design, development and production site operation. Building on a thorough understanding of production processes, building utilities and site management, the client’s plant will witness increased performance by enabling team members at every level to work with greater efficiency and confidence.

What is the competition for your company in this space?
After acquisition of Invensys, Schneider Electric is the integrated solution provider in industry. However, for electrical packages, ABB & Siemens are major competitors and for automation package, Siemens & Rockwell Automation are the major competitors.

Globally, how have you captured the dairy market and which are the dairies and countries using the solutions?
In India and globally, the present dairy market is extremely dynamic and competitive, reflecting rising demand for healthy, nutritious products that meet the needs of people in emerging nations. In this scenario, innovation, responsiveness and flexibility are critical for the industry, where growth hinges on the ability to quickly introduce new products, improve existing formulations, and update packaging – while simultaneously striving to curb costs.

Schneider offers sustainable solutions that help clients meet challenges in terms of competitiveness, innovation and food safety, while fully complying with environmental policies. Using the expertise of a network of dairy process experts, Schneider works with clients to develop flexible, optimised solutions that meet local requirements anywhere in the world. Our control systems and electrical distribution solutions cover all process, packaging, utility and building applications, while helping clients make the most of their energy.

To cite an instance, Danone’s Cikarang factory in Indonesia was completed within eight months, from basic design to commissioning. The project was drawn up in accordance with Danone’s Affordable Strategy concept in order to provide affordable long-life products that were easier to produce and had good nutritional content. Schneider Electric offered Danone a complete system to control the entire production line from raw materials reception to the final products. The solution manages the main processes from reception to inoculation.

Similarly, other such initiatives have helped capture the dairy market in different geographies. All the major international dairy players and top Indian dairy customers are using these solutions.

In your opinion, how much would technology drive the growth and revenues for the dairy sector?
In the dairy industry, public health is too important to take any risks. Compliance with standards, quality raw materials and critical point monitoring are all key factors in building and maintaining trust in a brand. Accordingly, it is important to meet traceability requirements set by health and safety authorities. For this, Schneider provides a comprehensive material flow management service specific to the dairy client’s needs that generates a complete genealogy of each batch. This provides a reliable system for tracing all batches affected by an ingredient, production phase or another batch so the client can alert recipients should a problem be discovered at a later stage.

Technology can play a major role in ensuring quality as well as boosting production and profitability. For example, in Plant Management there could be a slew of initiatives to ensure such favourable outcomes by reducing inventories; measuring and lowering product and energy loss; downloading work orders from the ERP system; improving processes online; improving the HACCP system; implementing global production tracking; managing products and materials genealogy; managing process and machine safety; and producing healthy and affordable products.

Clearly, such benefits across the entire value chain via various technology solutions could increase output and outcomes in a major way.

What is the game plan for your company to improve presence in the market?
Schneider is well positioned to offer collaborative platforms to improve a dairy company’s products and performance. Our collaborative platform offers: high-performance tested and approved architectures; transparent integration of equipment; open connectivity with ERP (enterprise resource planning) software tools. Schneider experts and consultants offer to help clients analyse what exists and to define and deploy specific solutions.

Today, the focus globally is on environment-friendly, sustainable operations. Given this scenario, Schneider’s commitment is guided by three key objectives: reducing consumption through active energy-efficiency solutions, promoting renewable energy to achieve cleaner production, and optimising consumption by making eco-design products and equipment more widely available. Many of Schneider’s easy-to-implement solutions can generate substantial energy savings and ensure rapid, quantifiable return on investment.

Each solution is developed through a 3-stage process involving measurement and auditing of energy use, energy optimisation and sustaining the level of performance of a client’s installations. A customised response is provided to suit the client’s requirements and budget, drawing on a range of speed variation, reactive power compensation and control system technologies. Additionally, clients will benefit from end-to-end project support from Schneider’s teams of experts.

Depending upon the dairy company in question and various other allied parameters, Schneider Electric is committed to reducing the energy bill and carbon emissions of its customers by 10 to 30%. Based upon the above comprehensive solutions, Schneider believes it is well placed to increase its presence in the market once there is awareness about these customised solutions that boost a dairy company’s operational efficiency and help build plants at lower costs in lesser time.

In addition to helping dairy companies effectively and efficiently control energy consumption and manage a sustainable operation, Schneider Electric can help to control the raw material, production value and overall operational profitability of dairies through the effective application of real-time controls in all aspects of the production operation. As a global leader in real-time automation and control, we bring the latest, state-of-the-art advance technologies to dairy companies to improve dairy performance.

Amul Dairy inaugurates modernized semen station

Amul largest milk co-operative

The Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul Dairy, on Friday inaugurated its modernized semen station at Ode village, some 19 km Anand.
The semen station run by Amul Dairy’s sister concern – Amul Research and Development Association (ARDA) – was established in 1984. The semen freezing laboratory is equipped with ultramodern equipments and separate quality control laboratory constructed under phase one of National Dairy Plan of the National Dairy Development Board (NDDB) from Rs 9.54 crore grant to take care of the quality control measures for semen production.
“The semen station has produced and preserved 3.2 million doses of elite pure bred and cross-bred bulls. Currently, the semen station maintains 160 bulls and has capacity to produce 3.2 million of semen doses and targeting to produce 5 million doses per year in near future,” Amul Dairy’s managing director Dr K Rathnam told TOI.


Amul’s semen station maintains and produces frozen semen doses from high pedigreed bulls of Murrah buffalo, pure HF, cross bred (HF x Sahiwal, Gir, Kankrej), pure Gir. “Soon pure sahiwal will be introduced considering the demand of the farmers,” he said. “We are willing to expand semen doses marketing plan across the untapped areas of the country,” he said.

KVASU, NDDB to jointly promote innovative projects

NDDB Chairman
NDDB Chairman

The Kerala Veterinary and Animal Sciences University (KVASU) and the National Dairy Development Board (NDDB), Anand, will join hands to launch innovative projects in the State.

A meeting of senior officials of both the institutions held at Anand in Gujarat recently had decided to launch innovative projects in the areas of productivity enhancement, entrepreneurship, veterinary services, knowledge transfer, call centre, nutritional interventions, and cow comfort, T.P. Sethumadhavan, Director of Entrepreneurship, KVASU, told The Hindu .

‘Milkobike’ is a unique entrepreneurship programme to be launched in the State to minimise the scarcity of people in milking and to promote entrepreneurship in milking. ‘‘It is an innovative venture in which the milking machine will be connected to a motorbike and the person who is operating the machine will be termed as milking technician. The machine can felicitate milking knowledge transfer and milk recording. Initially, as many as 100 units will be launched in the State. Each unit has to cover 20 to 25 house holds a day,’’ Dr. Sethumadhavan said.

Indian Dairy Machinery company, a subsidiary of the NDDB, was in the final stage of launching a cost effective milking machine for Kerala, T. Nandakumar, chairman, NDDB, said.


Dairy school

The varsity will establish a dairy school at Pookode with the technical support of NDDB to promote dairy entrepreneurship projects, Dr. Sethumadhavan said. The project is envisaged to provide three-month training programme for dairy farmers in the initial phase.

Apart from this, a south zone foot-and-mouth disease control workshop would be organised in the State to streamline disease control activities.

Precision farming

The KVASU will collaborate with the ration balancing system of NDDB and will integrate with precision farming and nutritional interventions for improving production and productivity.

As part of career development, graduates in the State would get an opportunity for appropriate training/internships from NDDB.

A team from NDDB would visit KVASU campus and identify areas of mutual collaboration, he added.

Milk suppliers to SUMUL will get assured support price


The dairy farmers who are going to supply milk to the new entrant dairy – Gujarat-based Surat District Co-operative Milk Producers Union Ltd (SUMUL) will continue to get assured support price, said Minister for Agriculture and Animal Husbandry Ramesh Tawadkar.
“We will continue to provide our existing schemes to the private player, and support price to the dairy farmers but with a condition to provide milk to the consumers at much lower than the existing market price. We expect that with the new dairy the state will achieve self-sufficiency in milk production and it will lead to increase in number of progressive dairy farmers in the state,” Tawadkar said. In order to provide benefits to the dairy farmers, and supply milk to the consumers at lower prices, Tawadkar said that SUMUL will establish large-scale dairy farms in Goa by next two months. “At the same time to ensure that the private player does not dominate the dairy sector of Goa, we have restricted SUMUL to collect milk from milk supplying cooperative societies of only four talukas Canacona, Quepem, Sanguem and Sattari,” he added.

                        Dairy Farmers

“The decision to bring the new entrant in dairy sector was taken to improve the functioning of Goa Dairy,” he said adding there was a need of competitor to the Goa Milk Producers’ Union (Goa Dairy) as despite of providing several schemes and subsidies, it had failed to provide better feed to the dairy farmers and supply milk at lower prices to the consumers, and instead the prices were hiked during the last three years by up to Rs 3.
“There was a need to put fear among the board of directors as they never approached over their difficulties while operating the dairy unit so now we hope that at least fearing competition they will respond effectively,” he added.
“You have a veterinarian on call. Artificial insemination is done at a nominal rate or for free. Cattle-feed is provided at factory prices and support price is given to the milk producer. What more could Goa Dairy ask for,” he questioned.

Amul Kool Milkshake Gets a Brand Makeover

Amul - dairy industry in India

Amul has partnered with Wow Designs, yet again, for a design makeover for its flavoured milk product, Amul Kool Milkshakes. The brand design consultancy has branded ‘Amul Kool Milkshake’ as ‘Amul Kool Shakers’.

The purpose behind the brand makeover is to connect better with the main target audiences – the youth. Wow Design came onboard to create a complete makeover for the packaging design and communication and help reconnect with the target audience.

To overcome the challenges, the agency proposed a visual hook to depict the brand personality that is the cool quotient. The idea was to communicate the brand imagery with fun, liveliness and cool factor to the TG.

Keeping the new visual imagery and graphics in mind Wow Design reframed the product description of Kool Milkshake as ‘Kool Shakers’. The cool color of blue and the new and lively graphics have accentuated the monogamous graphic to a new ‘in thing’ to appeal the youth community.

Deepti Kshirsagar, Founder – Director, Wow Design says, “The current Amul Kool Milkshake could not effectively connect with its target audience as it lacked the cool factor and was unable to attract the main target audience. The revamp of the complete packaging design has brought a refreshing look and feel to the product. To align the whole look the product was renamed as Shakers to give the product a young twist.”

                    Amul kool Milkshake

To which Saswata Das, Co-Founder & Director, Wow Design added, “The challenge was twofold – to communicate the richness of ingredients in the product as well as the fact that it’s meant for the coolest of youth. I think what really clicked well was the smart way in which we fused both the stories and made the ingredients do activities, which youth today regard as cool stuff eg. the dynamic strawberry on a skateboard.”

Rupinder Singh Sodhi, MD, Gujarat Cooperative Milk Marketing Federation (AMUL) said, “Practically 65% of Indian consumers are very young and so designing needs to be very contemporary to target this youth segment also. We feel that WOW Design’s work is going along with the times and also going into many of the psychological aspects also which is very good.”

Launched six years back, Wow Design is an independent Strategic Brand Design Consultancy located in Mumbai.

NDRI association stresses on quality in enhancing value of dairy foods


Alumni Association of Southern Region Station (SRS) of National Dairy Research Institute (NDRI), Bengaluru, views that sensory, physical, chemical, textural, microbiological and nutritional quality plays a major role in enhancing the value of dairy foods and thus facilitate its marketing.

There is a growing awareness among consumers and food business operators on quality of processed foods. Now based on the demand for dairy foods, manufacturers have started appreciating that quality is an important tool for the value addition of the milk products, according to Dr K Jayaraj Rao, principal scientist, dairy technology section, NDRI Southern Region.

“Supply of quality foods would help in fetching good returns and consolidating an assured niche market, besides improving their brand value. Several practices like the good agriculture practices, good animal husbandry practices, food manufacturing practices, good lab practices, along with quality management systems and food safety management are being used as tools in improving the quality and safety of foods,” he added.

India is the largest milk producing country with many traditional dairy foods with an excellent scope for commercialisation. The sector is poised to become globally competitive and capture the international market. However to achieve this, we need to improve the quality of our milk and milk products, upgrade the processes and packaging to provide traditional dairy foods with an extended shelf life, as per the Alumni Association of SRS NDRI.

                               Dairy Products

In order to reinstate the need for the highest quality standards of dairy products, a national seminar on ‘Quality – A tool for value addition of Dairy Foods’ was organised in Bengaluru recently by the Alumni Association of SRS, NDRI.

The objective of the seminar was to create awareness among the consumers as well as professionals that only quality was the foremost consideration for dairy foods being sold in the market.

The seminar was inaugurated by Dr Suresh Honnappagol, animal husbandry commissioner, Krishi Bhavan, New Delhi, along with Prof. R N Srinivas Gowda, former VC, KVAFSU, Bengaluru, and P Nagaraju, chairman, Karnataka Milk Federation.

Stressing on the importance of quality in dairy foods, Dr Honnappagol asked the alumni to put up their recommendations discussed. Prof. Srinivas Gowda emphasised the importance of quality milk production.

Dr K P Ramesha, chairman, organising committee; Dr K Jayaraj Rao, organising secretary; and Dr Siddaramanna, secretary, alumni association; were also present. Poster and Students’ Oral paper presentations were also conducted and the best papers were awarded.

Dr M Mahadevappa, former chairman, Agricultural Scientists’ Recruitment Board, and Dr Shivaram Bhat, additional director, Karnataka Department of Animal Husbandry & Vetrinary Services; were the chief guests at the valedictory event.

Dr Mahadevappa emphasised on the need to educate milk producers and personnel involved in processing and marketing, about the quality of perishable dairy foods.

‘Valley produces surplus milk’


Kashmir total milk production in the last financial year of 2014-15 reached 1306.23 metric tons against the target of 1362.00 metric tons which according to Animal Husbandry department is still surplus.
“We produce milk in surplus of Indian Council of Medical Research recommendations of 230ml to 250ml per capita,” said Technical Officer General at Animal Husbandry department, Dr Anjum Andrabi.
He, however, said there is no facility in Valley or with farmers to convert surplus milk into other products like yoghurt, ice-creams and flavored milk.
“Farmers have to sell off all the yield which lowers the milk prices,” he said, adding, “Unlike J&K, in other states, surplus milk is converted into other milk products.”
The officials at the department said Pulwama, Ganderbal, Budgam, Baramulla and Bandipora are the highest milk producing districts.
Dr. Anjum Andrabi said, “Animal husbandry department is not a revenue generating but a welfare department. Our mandate is to provide veterinary healthcare to livestock owners and promote cattle and poultry development.”


Medicines like antibiotics, antipyretics and injectable tonics and vaccines respectively (HS, BQ, FMD, R2B, Lasota etc) are provided to farmers at 50 percent and 75 percent subsidy respectively.
Artificial insemination was done under Cattle Development. Instead of having four cows, a farmer could have 15 liters to 20 liters yielding two cows.
“It although decreased cattle population but milk production has increased,” said Andrabi.
According to the 19th livestock census of 2012, there are one lakh milk yielding cattle in the Valley.
“Local nondescript cows are inseminated with semen got from Western breeds like Jersey and Holstein-Friesian, which can adjust to the climatic conditions of the Valley unlike Red Sindhi and Sahiwal got from the Indian Plains.”

HC seeks govt reply on plea alleging adulteration of milk


The Bombay High Court today asked the Maharashtra government and Commissioner of Food and Drugs Administration (FDA) to enumerate steps taken by them to prevent adulteration of milk, in the interest of children’s health and public safety.

A bench headed by Justice Naresh Patil issued notice to the state government and FDA Commissioner on a public interest litigation filed by retired colonel Chandraskhekhar Unni alleging milk adulteration.

The notices have been made returnable after two weeks.

The HC sought to know from the authorities how many food inspectors are available and what procedures are followed to check milk adulteration.

The PIL alleged that milk is usually adulterated with water, starch and urea which becomes detrimental to the health of children and people at large.

                              Milk Testing

Infants drink plenty of milk and adulteration in this food item can cause a lot of damage to public health, the PIL said while seeking a direction to the authorities to curb this illegal practice.

The petitioner said he had come across reports that Mumbai Grahak Panchayat (MGP) has alleged that adulterated milk was being supplied to consumers. MGP is an NGO and had recently undertaken a research on quality of milk supplied to people and public hygiene, the petition added.

Panel set up to look into complaints of milk being sold for higher than MRP


Flooded with complaints of packaged food, particularly milk being sold at higher than the printed price, the food and civil supplies department has set up a vigilance committee headed by the minister himself to probe the alleged irregularity.
The five-member committee set up at the state level last Thursday also comprises the department secretary and at least two residents selected by the government. The committee is expected to meet every month to review the situation, with minimum 50% of its members attending. On similar lines, a four-member committee has been set up at the municipal level for better implementation of the measures.

Department sources said one of the major reasons behind the problem is staff crunch. “It is not possible for one food inspector to physically check so many outlets and stalls. Therefore, to address the issue for now, the government will create awareness about the actual price of the products, which includes cost of transportation and freezing,” said a senior officer.
For the purpose of creating awareness on the subject, a government resolution released on Friday claims to circulate the contact details of all committee members so that consumers can lodge their complaints against any kind of illegal overcharging by vendors.

                      Milk pouch

The committee has also been asked to closely study the entire process of packaged food leaving the source and reaching the destination. “It will fix the problem after studying it in detail and then discuss the outcome,” the officer added.
The resolution makes it mandatory for the committee to hold monthly review meetings from time to time. These meetings should at least have 50% attendance and should last for minimum one hour. The committee’s tenure has been fixed for three years.
The issue of disparity in milk prices was raised by leader of opposition in legislative council Dhananjay Munde during the budget session of the state legislature in March 2015.
Following the debate, in May 2015, the Maharashtra government had asked milk cooperative societies and distributors to slash prices by Rs2 to Rs5.
“I have directed the milk cooperative societies and distributors to slash the market price of milk by Rs2 to Rs5 as they have been earning more than double the procurement rates,” Khadse had then said. “These milk distributors have been procuring milk from farmers at Rs14-16, while their market ranges between Rs40 and Rs60.”

Vegfed on lines of Omfed sought


After the state government sought suggestions for budget preparation, public and civil society organisations urged the government to create vegfed on the lines of Omfed to boost vegetable farming and improve condition of growers.
The civil society organizations, including Water Aid, CYSD and Odisha Budget and Accountability Centre (OBAC), have given several suggestions to improve agriculture sector.
The OBAC assistant manager Bhabani Prasad Mohapatra said Omfed has become a success model and it can be replicated in agriculture sector.
He said creation of vegfed would increase food processing units in the state and promote agricultural entrepreneurship and startups in the sector.
He said Omfed has given a source of livelihood to several milk farmers, employment to youths and createed a good marketing chain between milk producers and consumers.
“If it is implemented in the field of vegetable marketing and production, we can create jobs for youths and provide fresh vegetable consumers,” he added.
The state should produce enough vegetables to become self-sufficient, he added.

 OMFED Parlour

Some civil society members raised the issue of lack of cold storages for preservation of vegetables. They suggested construction cold storages in different parts of the state by taking the help of Nabard. The state can use MGNREGS funds for renovation of minor irrigation projects and digging up ponds to sustain vegetable farming, said a campaigner.
Vegfed can also work as a regulator for the vegetable sector, Mohapatra added.

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