As a part of the expansion plan, Yakult Danone India Pvt. Ltd. announced the launch of Yakult in Kolkata with its globally popular probiotic fermented milk drink.
On the occasion, Mr. Minoru Shimada, Managing Director, Yakult Danone India Pvt. Ltd. said “There is a growing awareness among the Indian consumers and willingness to consume healthier foods because of which major food players are enhancing their product portfolios. According to India Probiotic Market Forecast & Opportunities, 2019, India’s probiotic market is projected to grow at a CAGR of around 19% till 2019. So, the probiotic foods are fast catching up in India and Yakult has seen wide consumer acceptance in the metros. I am happy to say that after the launch of Yakult in Kolkata we will be present in all metros.”
Yakult was launched in India in 2007 and is presently available in Delhi NCR, Mumbai, Pune, Nasik, Ahmedabad, Bangalore, Hyderabad, Chennai, Lucknow, Kanpur, Meerut, Agra, Jaipur, Chandigarh and Punjab.
“Kolkata has always been a prospective market for us as we jointly conducted one of the world largest trials at National Institute of Cholera and Enteric Diseases (NICED), Kolkata and Indian Council of Medical Research (ICMR) to study the health benefits of Yakult,” he further adds.
Dr. Neerja Hajela, Head- Science, Yakult Danone India Pvt Ltd, gave an overview, “Kolkata trial was done on 3,585 children to study the effect of Yakult in prevention of diarrhea. Researchers have found that consumption of Yakult for 12 weeks resulted in a 14% reduction in diarrhea. Scientists at NICED expect a much better impact if the probiotics were to be given for a longer period of time.”
First launched in Japan in 1935, Yakult is the largest selling probiotic drink globally with more than 30 million people consuming it every day across 34 countries and regions. Yakult is backed by more than 80 years research and has many scientific evidences in prevention of intestinal problems and enhancement of immunity. For example, in Japan Yakult has been approved as “Food for Specified Health Uses” by the consumer affairs agency in the Japanese government. About 9 million bottles are consumed daily only in Japan since Japanese consumers trust the health benefit.
Yakult can be enjoyed by everyone, young or old, as part of their daily diet. In India Yakult is priced at Rs.60 for a pack of 5 bottles. It is manufactured at a state of the art HACCP, OHSAS and ISO 9001 certified facility at Sonepat, Haryana, near Delhi. It has a shelf life of 40 days from the date of manufacture when refrigerated.