Prabhat Dairy launches Ghar Jaisa Dahi
A first of its kind unique model ‘Raftar’ has been adopted for delivery of fresh Dahi
Mumbai, April 22, 2016: Prabhat Dairy Ltd has recently launched Dahi with no preservatives. Positioned as “Ghar Jaisa Dahi” it is made from fresh cow’s milk and produced in an ultra modern state – of – the – art – plant, under strict hygienic conditions.
Today 99% of Dahi in market contains powder to give thickness. The manufacturing process employs the latest technology to ensure a product untouched by human hand. This ensures that the Dahi contains all the natural goodness of cow’s milk which has nutritive value.
The company has adopted a unique model being used for first time in India called ‘Raftar’ which directly delivers fresh Dahi in chilled vans to 10,000 local grocery shops. Other new ways of delivery are also being worked like use of Mopeds with chilling box at the back. Launched in Mumbai, it is available in packs of 85g (Rs 10), 200g (Rs 25) and 400g (Rs 45) across the modern retail chains.