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Maharashtra Chief Minister Devendra Fadnavis has a multi-pronged strategy to reinvigorate existing industries in the State and attract large investments for industrial projects, as it looks to surpass Gujarat on this front by the year-end.

To give a new lease of life to industries such as dairy, Fadvanis told BusinessLine that the State is bringing all stakeholders, including bureaucrats and ministers, together for real-time monitoring of projects and provide rapid clearances.

                      Amul-The Taste of India

One such project close to his heart is building a new milk brand. He said Amul is able to sell milk worth ₹25 for ₹70 because it is a big brand. “We are working towards building our own milk brand similar to Amul, which can command a premium in the market,” Fadnavis said. For this, he said, the State is rebuilding its existing dairy farms such as Aarey Dairy and Mahanada with the help of new technologies.

Similar efforts are being taken to revive cooperative banks, to improve the credit framework in the State. “The entire credit framework of Maharashtra has collapsed, which is another reason for the agrarian crisis.” The cause of this collapse, he alleged, was corruption in the past four-five years.

Fadnavis said the State will take every step to improve investor sentiment and begin extending automated clearances.