Mother Dairy launches cow milk

Hyderabad: Milk products major Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board (NDDB), on Thursday launched cow milk variant for consumers across Hyderabad region. The newly-launched variant will be available in 500 ml pack, priced at Rs 20.

‘Cow milk has been an integral part of our heritage which is well engrained in our tradition for its varied health benefits. With evolving consumer needs, the awareness for cow milk has been increasing, paving way for its demand by mothers, as a healthy and safe alternative meeting vital needs of their children,” said Sandeep Ghosh, Business Head – Milk, Mother Dairy Fruit & Vegetable Private Limited.

In our efforts to cater to essential dietary requirements of young children aged between two and seven years, Mother Dairy has launched cow milk, which offers optimum fat content with necessary nutritional intake and easy digestibility, he added.

Mother Dairy’s cow milk will be available across 5,000 retail outlets in the Hyderabad region. Meanwhile, dairy major is looking to clock Rs 10,000 crore by financial year 2017-18. “Our organization has a vision to achieve about Rs 10,000 crore total turnover in the next financial year 2017-18,” said Ghosh. The company reported a turnover of Rs 7,186 crore last fiscal.

Out of this, about 75 per cent turnover came from dairy segment, while the rest is from fresh fruit and vegetable and edible oil. It is targeting a business of Rs 8,500 crore this fiscal. “We do sales of approximately 35 lakh litres of milk per day. The current capacity is 40 lakh litres and we are expanding it by about 7 lakh litres in the next 12-15 months,” he said.

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