The Delhi based kdil dairy is having some profound effect over its competitors by implementing a sound milk procurement strategy and imparting a strict outlook on its quality products
Lately, the Indian dairy sector accounting as much as Rs.5,00,000 crore industry is being monopolized by the so called unorganized sector. Amul holds only four to five percent of its quantum and stimulatingly, The Delhi based kdil dairy has been holding as much as one percent of its quantum. The flourishment of the revenue of the Kwality Ltd by eight fold since March 2009 thereby widening the compound annual growth rate by 51 percent may be the consequential effect. It has been proclaimed by the Chairman and the Managing Director of the Kwality Ltd, Sanjay Dhingra that their surpassing growth had came through a sound milk procurement strategy and a strict view on quality products.
Formerly, this company had been acting as a supplier to the fast moving consumer goods, popularly called as the FMCG and the dairy congregations like the Amul and the Mother Dairy. By the starting of 2010, it was found that this company had gain entrée into the retail segment by launching milk by the name of its own brand. The dairy product of this company was instituted with the dispatch of ghee belonging to kdil and finally its range of dairy products was reckoned up to some varieties like the curd, skimmed milk and pouched milk. Recently, it has been found from the statistical data that this retail business is accounting 25-30 percent of its revenue.
A wholly owned subsidiary, namely the Kwality Dairy Products-FZE was build up the the Delhi based Kwality Ltd on 2011 in a free trade zone of the United Arab Emirates, the aftermath of obtaining a license in connection with the dealing of milk based dairy product.
A la mode, this company has been exporting its kwality range of dairy products throughout 30 countries across Asia and Africa.
The 2014-15 data revealed its earning as Rs.530 crore from its exports. This company has created a strong milk procurement network of 2.85 lakh farmers since its inception of its milk brand which had resulted in its processing capacity of 33 lakh litres per day.
Recently, this company has been devising to augment its direct procurement from the dairy farmers which may eradicate the quality issue of milk. It has been laid down by the Director of Altamount Capital management, Prakash Diwan as a matter of fact that the institutional business of the the Delhi based kdil dairy has got to be a profound effect over its other competitors. This company currently operating in North India will outstretch its existing dairy business throughout India in no time. According to the words of Dhingra, it has been noted that some products will be launched by the Kwality Ltd which will have a shelf life ranging from three to six months.
In a word, it may be concluded that, the surpassing growth of Kwality Ltd had came through a sound milk procurement strategy and a strict view on their quality products.
The dairy product of this company was instituted with the dispatch of ghee belonging to kdil and finally its range of dairy products was reckoned up to some varieties like the curd, skimmed milk and pouched milk. Recently, its retail business has been accounting 25-30 percent of its revenue.
The institutional business of this company has some profound effect over its other competitors.
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