Indian Ice Cream market

In India, every year the ice creams are no doubt a real relief in the advent of the scorching summers. This product is best means of beating the heat, due to which it is being loved by all. In the advancing summer, it is common phenomenon that the streets are packed up by vibrant pushcarts belonging to different ice cream brands which forces us to pick up a frostik, a cup or a cone. In India, the Ice cream market caters flavors ranging from plain and delicious vanilla to certain traditional ones like Meva melai or Shahi Nazrana ice cream.

A stiff competition among the different ice cream brands in India, being located in every nook and corner creates an air conditioned ice cream parlor which offers the widest range of softies, scoops and sundaes.

With the mode of the extensive network of mobile vendors, the Indian ice cream market has penetrated in rural India, besides the metropolitans. The last few decades had witnessed a steady growth in the market of ice cream, due to a strong distribution network and a good cold chain infrastructure. This market is being divided into two parts, branded market and grey market or the unbranded market.

At present, the ice market of India is worth a Rs.800 crores business, where the branded market alone is being valued at Rs.800 crores at 100 million litres per annum. The grey market is being controlled by small local players and cottage industry players. Presently this market stands out to be an important segment of the FMCG sector in India. In the scorching heat of the sun, it is common phenomenon that the mouth-watering dollops and ice candies are being enjoyed by everyone.

Conclusion-In a word, it may be concluded that, the Indian Ice cream market caters flavours ranging from plain and delicious vanilla to certain traditional ones like Meva melai or Shahi Nazrana ice cream. The last few decades had witnessed a steady growth in the market of ice cream, due to a strong distribution network and a good cold chain infrastructure. Presently this market stands out to be an important segment of the FMCG sector in India.

But the per capital consumption of ice cream in India is not sumptuous at 300 ml against the international consumption of 2.3 litres per annum.

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