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To collectively address the challenges of productivity increase and to meet rapidly growing demand for nutrition in India, there is need to imply a strategy based on a more promising approach to breeding, feeding and animal health care, according to A Sharma, Director of Ccerebrate Business Consulting(CCBC).

Delhi-based CCBC is a business consultancy offering leading-edge solutions to clients based across Indian and abroad. The firm is supported by experts in the UK and it caters to requirements of global businesses.

“At CCBC we always attempt to help clients in shaping new standards in their respective spheres. We focus majorly on dairy, building construction and infrastructure, ship building, aviation, manufacturing and media sector,” he added..

About dairy sector, he said that it is necessary for sustained increase in milk production as in order to keep pace with the milk demands of the rising population, the production has to increase at the rate of 5.5 percent to 180 million tonnes by 2021-2022.

“If that doesn’t happen, India might have to import it from the international markets over where negotiation of prices could be an issue and this will effect the final price of the processed liquid milk and milk products for the consumers,” Sharma said.


According to him, milk procurement and processing infrastructure also need to be strengthened as this is the backbone for not only providing a quality product to the consumer markets but also helps in optimizing the process at the processing level.

“An efficient and a cost effective milk processing units indirectly help to bring in an optimum price of the liquid milk and the processed product lines. This effectively helps in a fair utilization of the farmer’s money that is an integral part of the dairy in a cooperative set-up and also helps extending the benefit to the consumers in the modern fast moving markets through an effective pricing,” Sharma said.

CCBC pointed that all these initiatives whether they are process linked, product linked or processing linked, need to be scaled up and made more efficient so that a large number of milk producers and products are covered as 20-25 percent of the unorganized market cannot be ignored when assessing the existing markets demand and potential which effects the organized and the private markets.