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Dairy Sector India – Initiatives taken by the Government of India and dairy farmers in Maharashtra may lead to a boom in milk productivity

Of late, India and Israel had made a way into an agreement in connection with the setting up of a center of excellence for augmenting the dairy sector in the state of Haryana. This followed an investment of Rs.15 crore.

This center of excellence targeted at training the farmers of Haryana about the Technology of Israel for raising the productivity of the dairy sector in India. Haryana is at present the third largest milk producer in India after Gujarat and Punjab.

The center of excellence would be established in the existing State Cattle Breeding Project at Hisar, after a feasibility study has been conducted as such by the Israeli experts. The center would be 100 per cent subsidized by the Indian Government wrapped up by the Rashtriya Krishi Vikas Yojna (RKVY).

It will possess contrived modern dairy sheds for 110 cows with a potential of expanding it to 300 cows, calves barns, feed center, milking parlor, mini dairy plant and waste water treatment plant. According to the agreement, memorandum of understanding (MoU), made by the Haryana Government and Israel’s international development agency MASHAV, this center would also transmit frozen semen and directly transferable sexed frozen embryos from Israel.
A section of Dairy farmer in Maharashtra have proposed the idea of giving milk animals ID tags on the lines of ‘Adhar ‘ cards to track their history , breeding and economics of milk production . As such the Minister of the State Dairy Development, Eknath Khadse added that although the government has not received any proposal from the dairy farmers, it will contemplate into the demand if the proposal helps them. As this practice is being done in most countries, the dairy farmers want the Government to consider it determinedly.

Dairy sector in Kerala

It has been rightly told by the Managing Director of Prabhat Dairy, Vivek Nirmal that the utmost important benefit of UID number tagging is that it will facilitate to track the overall production pattern of cows, which is very important from the business and the planning point of view. They sustain farmers in Maharashtra to purchase cows through financial assistance schemes from financial institutions. The data of each cow is stored on a data storing software which can be utilized by the lending banks for keeping the track of the cows.

By this practice the farmers from now onwards can fill a form in their language, providing the physical details of the animals like appearance and color. After that the UID containing these could be tagged to one of ears of a cow. At the time of outbreak of disease, the animals can be traced using the GPS or GPRS system.
The Anand based Dairy Cooperative, Amul’s recent entry into the southern part of the country have forced to the intensification of price war into the market. Amul have flourished in rolling up a market share of 6% in Hyderabad within the three months by selling more than 100,000 liters of milk a day. Hyderabad is known to be one of the key milk markets in the region possessing a demand of 24 lakh liters of milk per day.

In contrary to these circumstances, the state owned Vijaya Dairy is the dairy sector market leader including a share of over four lakh liters a day, followed by Heritage Foods, Tirumala Milk, Jersey and Dodla. Counteracting, several dairies of that region are targeting innovative strategies for preserving the profit margins by the means of purging the intermediaries and hence passing on the benefits to the consumers.

In a word it may be concluded that, the center of excellence set up by the combined effort of India and Israel will eventually expand the dairy sector in Haryana.