Now, frozen Rasmalai from Amul

Further expanding its frozen products category, the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which markets the Amul brand of milk products, on Thursday announced the launch of India’s first frozen Rasmalai.

To ensure purity and goodness of fresh milk and other ingredients, Amul has launched the product in the traditional sweets category through its frozen chain network.

Rasmalai is made from sweetened channa and rabdi, and is consumed as a post-meal dessert and especially during festivals, when it also becomes a special gifting item.

R S Sodhi, Managing Director, GCMMF, said, “Amul Rasmalai will be a milestone in the traditional sweets market. It would be a delight for consumers as they would be buying a quality product for their loved ones.”

Amul Rasmalai, with a shelf life of 1 year when kept at -18° C, will be available round the year at all Amul Ice Cream selling outlets across the country in 500-gm packs of six large pieces. It is priced at Rs 175 for 500 gm, GCMMF said.