‘Nolen gur’, a hot favourite in the eastern region
Home-grown ice-cream brand Mother Dairy is ready to offer ‘Nolen Gur’ (palm jaggery) flavoured cups and tubs in Kolkata.
“We will launch the ‘Nolen Gur” flavoured ice-cream in Kolkata in the next two-three weeks. This is part of our focus to expand in the eastern region,” Subhashis Basu, Busines Head – Dairy Products, Mother Dairy, told BusinessLine. ‘Nolen gur’, a hot favourite in the eastern region, is widely used in various sweets and desserts. At present, ‘Nolen Gur’ flavoured ice-creams are available, but only in the unbranded, niche category.
Basu said Mother Dairy, the third largest ice-cream brand in India after Amul and Kwality Walls (as per Euromonitor data-2014), was looking at giving consumers a ‘parlour-like experience’ in the branded format by offering exotic flavours in “affordable” prices.
The ‘Nolen Gur’ ice-cream with added condensed milk will cost ₹20/cup (90 ml) and ₹150 for a 750-ml consumer pack. Later, this flavour will be test-marketed in Delhi, said Basu, who was earlier associated with PepsiCo and Parle.
As part of its regional focus in North India, Mother Dairy is also ready with more ‘Indianised’ flavours – Ek Dum Aam, Kesariya Mastani and Matka Kulfi. And, for premium Western tastes, it plans to offer Passion Fruit Blossom with Kiwi sauce, Almond Caramello, among others.