Mother Dairy to pay Rs2 more per liter of milk to dairy farmers
Source : PTI and livemint
Drought has affected dairy farmers in many parts of the country, says Mother Dairy managing director S. Nagarajan
New Delhi: Milk supplier Mother Dairy on Thursday said it will pay farmers Rs.2 more on every litre procured during this summer but ruled out any increase in retail prices for at least the next two months.
At the beginning of this month, Mother Dairy was procuring milk at an averageRs.37-37.50 per litre from dairy farmers in Uttar Pradesh, Rajasthan, Punjab, Maharashtra and Andhra Pradesh.
“I do not expect retail prices to go up in the next 60 days. But we will have to pay more to farmers during summer. There has been an impact on dairy farmers due to drought in many parts of the country,” Mother Dairy managing director S. Nagarajan told reporters.
He said the company will increase the milk procurement price for dairy farmers by Rs.2 per kg to ensure that the availability of stock with the company does not get affected during summer.
“In summer, temperature goes up and that affects supply. Moreover, there is marriage season. So, we will pay more to dairy farmers to maintain our milk procurement,” Nagarajan said.
Mother Dairy sells about 35 lakh litres per day, of which 30 lakh liters is in Delhi-National Capital Region (NCR). It has about 800 milk booths and nearly 400 stores in the NCR.
On partnering with Indian Premier League team Delhi Daredevils as its principal sponsor, Nagarajan said, “This is our first association with any sport in a major way. Mother Dairy is a part of life in Delhi in the last 45 years. To us, the association with Delhi Daredevils is important.”
Although the contract is for IPL 2016, Nagarajan said, “I don’t see as a one-year kind of venture. We need to understand what is sport sponsorship.”
Delhi Daredevils chief executive Hemant Dua said it was a natural fit to associate with Mother Dairy. Mother Dairy is also exploring to extend their association with cricket tournament organized by Delhi Daredevils in Delhi schools, both private and government-run.