Amul, Cadbury, Google most ‘meaningful’ brands

Of late, it has been found that the global brands in India are less hooked up than the Indian brands. A survey made out by the Havas Media reveals the fact that the food and the technology sectors in this country are now bringing forth the most meaningful brands. What has made an enormous breakdown is that, the Amul, which has been standing out to be as the food and the dairy brand had dethroned the LIC, an iconic life insurance brand maintaining a top most position in the list of brands. The Cadbury had managed to make an entry at the second number and Google, the third.

The indigenous brands have held the top position amongst the brands in 2013 and 2015. Altogether, LIC in 2013 and the Amul in 2015, is being in line with several other surveys along with other batches of survey together with the IMRB-Kantar Brand Footprint Survey. This survey had highlighted the national brands in the world. According to a survey which was released this month earlier, there has been some sort of overturning in some of the India’s most trusted and valuable brands like Tata and Unilever. The outcome of this phenomenon was that, these brands had eventually reached the place of Microsoft, Samsung, HP and Google.

Interesting the LIC, dropping down to the fifth position in 2015 against the first position in 2013 had delineated the sprouting national fascination for the food brands. It has been found from the data of the Havas Media that the food brands have made their position into the top three brands. It is a matter of concern that in India, the brands are often seen as a high level of meaningfulness and are also viewed as the providers of personal and collective well-being. These brands are now thriving higher expectations in India as comparable to the rest of Asia and the global world.

Summary-In a word, it may be concluded that, the global brands in India are less hooked up than the Indian brands. A survey made out by the Havas Media reveals the fact that the food and the technology sectors in this country are now bringing forth the most meaningful brands. The indigenous brands have held the top position among the brands in 2013 and 2015.

It is a matter of concern that in India, the brands including Cadbury and Amul are often seen as a high level of meaningfulness and are also viewed as the providers of personal and collective well-being.

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