The brand of dairy products from Gujarat

The GCMMF, the brand owner of Amul is making profits in order to give it back to its farmers. This Amul brand has been retained by the 18,536 village cooperatives and 3.6 million farmers in Gujarat. This dominant manufacturer of dairy products from Gujarat has been producing a conglomeration of 50 dairy products like butter, cheese, ice cream, chocolate, milk powder, yoghurt, sweets like shrikhand and gulab jamun , etc. The annual turnover of GCMMF in FY15 is Rs.20, 733 crore, which has delineated an outstanding growth rate of 159%, as previously the turnover five years ago was Rs.8, 005 core.

The grit, gumption and ambition of the farmers of the Kheda region had been the base of this brand. In the year of 1946, the united farmers of this region previously supplying milk to the Polson dairy for the production of dairy products in Gujarat, started the confrontation against the middle corrupt middle who bought their milk. These unscrupulous middlemen would procure milk from the farmers at an irrational price representing the Polson dairy and would then keep the fat margin for themselves. Following a complete shutdown of milk supply more than 15 days, the then British Government granted permission to set up a village cooperative.

The first village dairy cooperative society was built in 1947, intended to supply milk for the production of dairy products in Gujarat and by today the number of village cooperatives had grown to 18,500 in Gujarat. For the purpose of augmentation of the availability of milk, this set up was replicated in various milk federations throughout the country which had led to the formation of 1.5 lakh societies in India. Every dairy farmer in a particular village dairy cooperative owns a specific share in his or her local society, which successively owns a share in the District Milk Cooperative Union.

Perhaps the GCMMF has turned into a matchless organization, which is being put together by the farmers, run by the farmer and is working primarily for the interest of the farmers. It has been told by the managing director of GCMMF, RS Sodhi, that, being a head of that brand, his goal stands out to be as buying raw material at the lowest possible price and selling the goods at the highest possible price in order to maximize the profit margins. Also this brand which was previously meant for procuring milk from the farmers for the production of dairy products in Gujarat, has an authorization buying the entire milk from the farmers unlike other private dairies.

Summary-In a word, it may be concluded that, the Amul has been retained by the 18,536 village cooperatives and 3.6 million farmers in Gujarat. This dominant manufacturer of dairy products from Gujarat has been producing a conglomeration of 50 dairy products like butter, cheese, ice cream, chocolate, milk powder, yoghurt, sweets like shrikhand and gulab jamun, etc. The grit, gumption and ambition of the farmers of the Kheda region had been the base of this brand. The GCMMF stands out to be a matchless organization, which is being put together by the farmers, run by the farmer and is working primarily for the interest of the farmers.

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