Mother Dairy becomes principal sponsor of Delhi Daredevils

Source : business-standard

Food and dairy major Noida-based Mother Dairy Foods and Vegetables has become the principal sponsor of the Indian Premiere League (IPL) Delhi team Delhi Daredevils. The association is a first of its kind for Mother Dairy which is in contract with the IPL team for the 2016 edition.

The FMCG firm is planning activation drives involving farmers, consumers and fans to be rolled out during IPL this year. It is also coming up with consumer engagement programmes at select outlets in the capital.

“This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today’s generation,” S Nagarajan, Managing Director, Mother Dairy said.

GMR Sports backed Delhi Daredevils is mentored by the legendary Rahul Dravid and lead by pacer Zaheer Khan.

Source : thehindubusinessline

Mother Dairy has partnered Zaheer Khan-led IPL cricket team Delhi Daredevils as its principal sponsor.

With this association, the brand Mother Dairy will be seen on Delhi Daredevils team jersey, along with the visibility at key spots in the stadium on match days.

“Our association with Delhi Daredevils team was a natural fit as we share the same passion for Delhi and the very reason of our existence. This association presents us with a fantastic platform to connect with our consumers and cricket fans,” Mother Dairy Fruit and Vegetable Managing Director S Nagarajan said in a statement.

Delhi Daredevils had recently appointed Zaheer Khan as the captain of the franchise for the 2016 season.

Mother Dairy in partnership with Delhi Daredevils will soon launch a mass campaign at company’s select booths across the national capital region.

The company will also offer products during the matches.

Speaking on the partnership, Delhi Daredevils CEO Hemant Dua said, “We are delighted to welcome Mother Dairy to the Delhi Daredevils family. I am confident with their support, Delhi Daredevils, with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season.”

GMR Sports, Delhi Daredevils franchise owners are backed by the GMR Group. The team is mentored by Rahul Dravid, the former Indian captain.

Mother Dairy was commissioned in 1974 as a wholly-owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of Operation Flood, the world’s biggest dairy development programme launched to make India a milk sufficient nation.