Ice cream brand Creambell which has a presence in northern, central and southern regions of the country on Wednesday announced its entry into the Gujarat market.
Source : EconomicTimes
The ice-cream market in India is estimated at Rs 3,500 core and Gujarat is the largest market. Speaking about the development, Nitin Arora, CEO, Creambell said, “We will be focusing over the next five years to build a strong presence in Gujarat In the first phase, our focus would be on Ahmadabad, the key Ice cream market of Gujarat. Next year onward, we hope to expand our presence to Baroda, Rajkot and Surat and then rest of Gujarat.”
Creambell is expanding its footprint across the country. In a short span of 12 years, Creambell has notched up a 15% market share and emerged as one of the top 5 leading brands in the highly competitive ice cream segment in the country.This success is primarily driven on the back of a holistic approach adopted by the Company in pursuit of its endeavor to delight the consumer with its product offerings, time after time.
“We are aiming for an increased overall market share of 18% and for this the company has earmarked investments of Rs. 275 cores over the next 3 years in capacity expansion, research and development and market activation’s”, added Mr. Arora.
Creambell is also expanding beyond India, aiming for growing international presence. With major interests in the Africa diary market, Creambell is introducing its ice cream brand in the continent gradually in countries like Uganda, Kenya, Zambia and Tanzania.
Creambell currently has a presence in over 70% of the overall ice cream retail segment and over 10,000 push carts across India in areas of presence. Cream-bell has wholly owned three state-of-the-art production facilities (Baddi, Kosi & Goa)Among the top 5 ice cream brands in the country, Creambell is well known for coming up with innovative products. It has to its credit several firsts in the Indian ice cream market and is a market leader in many segments such as ice cream cakes and desserts. Creambell is also known for its unique packaging of products.