With Aavin increasing its sale of milk and milk-based products, it is now looking to become more consumer-friendly. A separate marketing division to interact with consumers and help out in a better manner in obtaining milk cards will be formed, Minister for Dairy Development B.V. Ramana said on Tuesday.

Making the announcement, he said the division will also help serve consumers in the other districts and rural areas. He said that 25 high-speed packing machines would be installed to ensure leak-free milk packets. These would be procured at a cost of Rs. 5.25 crore. In addition, thermal transfer over printing equipment would be purchased at a cost of Rs. 1 crore so that the milk packets come with the required information.