To the surprise of ice-makers, consumers are rushing for the scoop of mouthwatering ice-creams even in September-October. With mercury hovering around 40°C, Gujarat-based ice cream manufacturers Amul, Vadilal Industries as well as Havmor estimate a growth of upto 30% in icecream sales in September.
What’s more, high temperature in September also helped the ice-cream makers to make up for the losses they had to incur due to unseasonal rains and hailstorms in summer months, especially March and April.
On September 12, at 38.5 degrees Celsius — six degrees above normal-Ahmedabad recorded the hottest September day in the last 10 years.
“Currently , the sales of icecream products are like those in summer months. Not just ice creams, even other milk products such as curd, butter milk and milk-based beverag es are selling like hot cakes,” said RS Sodhi, managing di rector, Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets milk and milk products under Amul brand.
According to Amul, ice cream sales in September have increased by 30% and the growth is even better in impul sive category , which includes candies, cones etc. Amul expects its sales in the ice-cream segment to surge to Rs 1050 crore by the end of fiscal 201516 from current Rs 859 crore.
“In September-October we sold ice creams worth Rs 60 cr, while in peak summer season this year, total sales were around Rs 300 crore,” said Rajesh Gandhi, managing director, Vadilal Industries Ltd. Vadilal Industries have seen an overall growth of 20% in ice-cream sales.
Havmor has also seen good growth in the sales. Pradeep Chona, chairman of Havmor Ice Cream Limited said that the growth is 20%.