Bengal’s ‘mishti doi’ may soon compete with French creme brulee. A staple for joyous Bengali occasions, the sweet yogurt could find its way to European dinner tables as French dairy giant Danone is piloting a reverse innovation project to launch desi dairy products in some of its international markets.

At present, the company’s R&D department in France is studying the recipe of mango lassi, a flavoured yogurt-based drink. While lassi could make it to retail shelves first, mishti doi could be one of the other yogurt-based contenders to follow soon, said people familiar with the matter.

Danone Misti Doi
                     Danone Misti Doi

“There is a big similarity between food habits of people in France and India. Along with the tendency of using fresh ingredients to prepare meals, people of both countries are heavy yogurt users,” said Laurent Marcel, MD of Danone India. “The texture of lassi could be very attractive to European palates. Exotic food that can double as healthy alternatives is a big global trend now.”