Dairy firm Kwality Ltd today said the company has started selling its products, including milk and curd among others, under the brand name Kwality.

Till now, the company, which supplies dairy products to institutional customers such as MNCs and Indian firms, had been selling its products under the brand name Dairy Best.

“The company would start distribution of their products — milk, curd and chaach under the brand, Kwality. The three categories of milk i.E. Full cream, toned and double toned will be available in pouches in Delhi NCR from November 30, 2015,” the company said in a regulatory filing.

In October this year, the company has secured rights from its founding father, P L Lamba, to use the Kwality artwork for its dairy products and beverages.

Kwality Dairy
                                        Kwality Dairy

In 1994-95, Kwality had joined hands with the erstwhile HLL (Hindustan Unilever) for ice cream business. Later, HUL, which was earlier known as HLL, gained control of the brand. The current promoter Sanjay Dhingra acquired Kwality in 2002-03.

The company had reported a 4 per cent increase in its net profit at Rs 37.89 crore for the September quarter. Total income from operations also grew over 10 per cent to Rs 1,432.96 crore in the same quarter.

Kwality has six milk processing units in Uttar Pradesh, Haryana and Rajasthan.