Cold Stone Creamery is entering India

A short while ago, the Arizona based Cold Stone Creamery which is being acknowledged for dispensing out its freshly  handcrafted ice cream called the Made fresh, is making  an entrance in India. This was in the rear of a time period of two weeks, when Mövenpick, a premium ice cream brand of the Nestle had broadcast its intentions of opening up 50 outlets in an India. This company is having a game plan of opening up 40 stores across India in the succeeding five years period of time. This company which has been operating in 1,500 locations across 26 countries is a subsidiary of the Kahala brands.

The ice cream market in India as such had turned out to be an all-consuming market. As such the Cold Stone creamery had planned to launch its premium range of ice cream priced at Rs.100-150 per scoop. This will be popularly priced against Mövenpick and Häagen-Dazs, as they are sold at not less than Rs.200 per scoop. The low priced ice cream of Made Fresh will be more expensive than the Baskin Robbins and the Gelato Vinto, which are priced at Rs.50-60 for the offering of small cups. In conferring to a study made by the Technopak Advisors, the annual per capita consumption of ice cream in India is only 300ml.

Also a study has been made by the Euro monitor International which had found that the ice cream market in India is pegged to grow at Rs.6,198 crore in 2019 from Rs.4,160 crore in 2014. However the enormity of the premium and the super-premium categories has not been evaluated yet. This premium brand of ice cream being extremely niche is limited in the metropolitan cities only. Due to the phenomenon of the increased annual expendable income, the consumers were very much eager to pay for the premium quality. Considering the overall ice cream market in India, the Amul belonging to the GCMMF had dominated it by holding as high as 32% of share in it.

The master franchisee UAE based Tablez Food Co, headed by Shafeena Yusuf Ali, is shaping the Cold Stone Creamery to set foot in India. It has been foretasted by Shafeena that their first store will be opened up in the month of November in Kochi and the second outlet will be opened up in Bangalore not beyond the next six months. Whereas the Sri Lankan region will be infiltrated by the  Cold Stone Creamery within a period of one year having a ground plan of  setting up five outlets in it. In order to flourish the presence of this company in India, Rs.75-85 crore will be invested through its own stores and franchisee routes.

In a word, it may be concluded that, the Arizona based Cold Stone Creamery is making an entrance in India. This company is having a game plan of opening up 40 stores across India in the succeeding five years period of time. This company which has been operating in 1,500 locations across 26 countries is a subsidiary of the Kahala brands. As such the Cold Stone creamery had planned to launch its premium range of ice cream priced at Rs.100-150 per scoop. The master franchisee UAE based Tablez Food Co, headed by Shafeena Yusuf Ali, is shaping the Cold Stone Creamery to set foot in India.

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