Mother Dairy aims for a bounty of RS 10,000 crore sales by FY18

Dairy products business is on the rising spree in the country with brands such as Amul, Paras, Saras performing exponentially well. Mother Dairy, one of the leading players in dairy products business is eyeing to clock a bounty of Rs 10,000 crore in sales by FY2018.

Explaining company’s business plan, one of the top executive of the company stated that Mother Dairy, a wholly-owned subsidiary of National Dairy Development Board (NDDB), expects to clock a turnover of Rs 10,000 crore by FY18 from the sales revenue of around Rs 7,000 crore in FY16, mostly driven by the rising demand for milk and milk products.

Echoing the same voice, Sandeep Ghosh, Business Head-Milk, Mother Dairy said that brand will hit a turnover of Rs 10,000 crore by fiscal 2017-18 on the back of geographical and product expansion as well as new product development. This fiscal, the company expects to do a business of some Rs 8,500 crore.

As a part of its business strategy, company is chalking down the plans to venture and explore the markets of Nagpur, Pune, Aurangabad and Nashik and also of some other cities of Maharashtra. With its new plant coming up in Biwandi, Maharashtra (estimated cost of the project is Rs 100 crore), Mother Dairy is looking very positive to setup its strong hold in the region. It is also planning to equip its product range with new existing products that can help the company to explore markets of new avenues such as Bihar, Odihsa and Southern India.

Recently, the brand introduced cow milk in Hyderabad which is a brave move, considering the market of the city where people are more inclined towards buffalo milk. Yes, though the market for cow milk is not very large here, we might see demand picking up in couple of years with more awareness about the benefits of cow milk, Ghosh stated.