Nestle India makes Nescafe ready to drink
Nestle India Ltd, the local arm of Swiss packaged food company Nestle SA., on Tuesday said it has launched ready-to-drink variants of its popular coffee brand Nescafe. Nestle has already started selling the ready-to-drink coffee for Rs30 a pack of 180ml across retail outlets and through e-commerce channel.
Extension of Nescafe is part of the company’s plan to expand its product offering across dairy, chocolate and confectionery categories in a bid to reduce dependence on Maggi instant noodles that accounted for 30% of the company’s revenue in 2014.
The company has launched Nescafe ready-to-drink in three flavours–chilled latte, hazelnut and intense café.