Source: thehindu.com

Aavin’s mobile marketing unit that was introduced here a month ago to provide all the value added milk products to customers at their door steps has become a hit.

The vehicle is visiting one particular area once a week at the scheduled day and time.

Products

The mobile unit markets Aavin products such as ghee; sweets (Mysorepa, sonepappadi, halwa, paalkova); milk powder; tetra pack milk shake, apple, pineapple, carrot and badam juice; tetra pack chocolate milk, strawberry milk; tetra mango juice ‘Maavin’ and tetra pack butter milk.

Mobile marketing unit of Aavin
          Mobile marketing unit of Aavin

While ghee is available in 100 ml, 500 ml, one litre, five litre and 15 litre packs; sweets are of 250 g, and milk powder pack weighs one kg.

Aavin sources said that the mobile unit halts at important points such as Collectorate, Government Mohan Kumaramangalam Medical College Hospital, Shevvapet and Hasthampatti once a week at a particular time. The mobile unit also halts at places where people gather in good number such as temple festivals.

The mobile marketing unit initiative has been widely welcomed by all sections of society.

The Tamil Nadu Cooperative Milk Producers Federation, Aavin’s headquarters in Chennai, has come out with gift packs containing sweet and milk products this Deepavali season.

The pack comprises two Aavin milk chocolates, gulab jamun 250 g, ghee pack 200 g, badam milk powder 200 g and tetra mango juice ‘Maavin’. It has been priced at Rs. 350.

The Salem Aavin has placed bulk order with the Federation for adequate stock of gift packs.

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