The Odisha State Cooperative Milk Producers’ Federation (Omfed) has introduced ‘Premium Milk’ for the consumers of Bhubaneswar dairy operational area.
The milk contains 3.5 per cent fat and nine per cent solid not fat (SNF). Due to high content of SNF in comparison to toned milk, the marketing of ‘Premium Milk’ has received wide response among the customers.
Currently, Capital City, Cuttack, Khurda, Jatni, Nimapara and Niali are being covered under Bhubaneswar operational area for marketing the product. Omfed sources said after introduction of the product, tea stall vendors are the bulk consumers, who are preferring it to other brands.
Managing Director of Omfed Bishnupada Sethi said the new product will also be available in all towns of Odisha soon and it has been decided to produce two lakh litres of ‘Premium Milk’ in order to cater to the demand.
General Manager (Marketing) of Omfed Basant Mishra said the production will reach one lakh packets within a couple of days.