Odisha’s Milk Mantra enters in Raipur Market

Milk Mantra, India’s first VC-funded agri-food startup, announces its launch in the capital city of Chattisgarh, Raipur. It will mark its entry into the Raipur market with the roll-out of three products- Milky Moo Probiotic Dahi, Meethi Mishti Dahi, and Soft and Creamy Paneer.

Based out of Odisha, the company is foraying into new geographies so that consumers in more Indian cities can enjoy healthy, fresh and pure dairy products every day. The engaging and exciting Milky Moo brand was launched in 2012 to tremendous consumer response and is one of the fastest growing food brands in India.

Commenting on the launch, Srikumar Misra, Founder, MD and CEO, Milk Mantra said, “Milky Moo is loved by 250,000 consumers across eastern India. Raipur is an under-served city for premium quality dairy products and our launch in Raipur brings Truly Pure and innovative dairy products for the discerning consumers of Chhattisgarh. We are committed in nourishing a Truly Pure living for our consumers and our strong direct sourcing network ensures that our consumers have access to best-in-class dairy products.”

Milk Mantra is singular in terms of its Ethical Milk Sourcing program, which has a widespread network of over 40,000 farmers. The company considers itself responsible for ensuring that its farmers are provided sustainable livelihoods.

The start-up believes in conscious capitalism, and has built a transparent and timely payment system, while also providing various extension services like artificial insemination, access to cattle loans from financial institutions, good quality cattle feed, health camps etc, and believes that Happy Farmers = Happy Cows = Best Milk!


I too had a Dream (Kindle Edition)


List Price: Price Not Listed
Kindle Edition: Check Amazon for Pricing Digital Only

Amul Fresh Cream, Low Fat, 200 ml (Grocery)


List Price: Price Not Listed
New From: 0 Out of Stock
Used from: Out of Stock

Nutella Hazelnut Spread with Cocoa 290g – Despicable Me 3 Limited Edition Pack (Labels may vary) (Grocery)


List Price: INR 329.00
New From: INR 290.00 In Stock
Used from: Out of Stock

Amul Sagar Skimmed Milk Powder (Misc.)


List Price: Price Not Listed
New From: 0 Out of Stock
Used from: Out of Stock

Amul Mithai Mate, 400g (Grocery)


List Price: Price Not Listed
New From: 0 Out of Stock
Used from: Out of Stock

Amul's India: Based on 50 Years of Amul Advertising (Hardcover)


List Price: INR 299.00
New From: INR 225.00 In Stock
Used from: Out of Stock

Amul Milk Chocolate Smooth and Creamy 150 gm Pack of 5 (Misc.)


List Price: INR 499.00
New From: INR 499.00 In Stock
Used from: Out of Stock

Intercepted in 2009 and based out of Bhubaneswar, Milk Mantra has leading global food technology companies like Tetrapak, DeLaval and Multivac as partners.It has two state-of- the-art plants with production capacity of 225,000 liters per day at Puri and Sambalpur districts in Odisha.

While most dairies would look at farmer development at a much later stage of profitability, Milk Mantra concentrated on inclusive growth from its foundation.

Verghese Kurien (Vol. 845): The Man With The ‘Billion Litre’ Idea


By (author): Nimmy Chacko

When Verghese Kurien stepped down from the train and on to the dusty platform in Anand, Gujarat, on 13 May, 1949, little did he know that his life was going to change unimaginably. Waiting for him was not just his own destiny but that of thousands of small, marginalised farmers who, until then, had only known exploitation and deprivation. The story of Dr. Kurien is the story of Amul. It is the story of Operation Flood, the ‘billion-liter idea’ that set India on the top of the world map for milk production. A die-hard patriot, Kurien was committed to the co-operative cause. He put the milk industry in the hands of the farmers, believing firmly that with ownership would come responsibility and great success. And he was right. Amar Chitra Katha traces the story of the man who is known as the ‘Father of the White Revolution’.
List Price: INR 70.00
New From: INR 29.00 In Stock
Used from: Out of Stock

Comments

comments