Danone, the leading food company, has launched a major innovation in the packaged food industry with its ‘ready-to-eat Custard’.
The new product from house of Danone is available in Vanilla Flavor in a 900ml family pack and 200 ml trial pack priced at Rs 150 and Rs 40 respectively.
The product is available in retail stores across India.
Custard is a popular dessert consumed in many Indian households. So far, custard has been available in a premix format which is often time consuming and tedious to make. With this launch, Danone introduces ready-to-eat custard which will be quick and easy to serve.
Laurent Marcel, Managing Director Danone India said, “In today’s world everything is faster and more complex, hence food industry needs to respond to the changing lifestyles and nutritional needs. As we grow our business in India, we plan to create a diverse product portfolio for our consumers tailored to the nutritional needs and Indian taste. Indian consumers are ready for value added dairy products and we believe this product will be loved by Indian consumers of all age groups.”