Cavinkare launches fruit-based milkshakes
FMCG conglomerate CavinKare on Thursday launched Cavin’s Fruit Milkshake, which the company claims is India’s first ‘ready to serve’ fruit and dairy-based beverage. Cavin’s Fruit Milkshake comes in three variants – mango, apple and guava. The product has a six-month shelf life and is priced at Rs 25.
C K Ranganathan, chairman and managing director of CavinKare, said, “We always endeavor to offer the best quality and unique products at an affordable price to consumers. We are proud to present Cavin’s Fruit Milkshake, India’s first ambient dairy product with the combined benefits of fruit, milk and honey. This completely differentiated product is a rich source of calcium, proteins and vitamins.
This is one drink which is suitable for daily consumption. CavinKare is committed to the ambient dairy business. We have already invested Rs 40 corer in milkshakes and lined up additional Rs 30 corer for fruit milkshakes and further line extensions.”
All three variants of the milkshake will be available at leading retail stores, super markets and neighborhood kirana stores across Tamil Nadu. The company is planning to cover all four southern states in three months followed by pan India by the end of this financial year.
Source : timesofindia
Chennai-based CavinKare has launched Cavin’s fruit milkshake, a ready-to-serve, dairy-based beverage.
The fruit milkshake with honey comes in three variants — mango, apply and guava — and is priced at ₹25 for a 200 ml packet, CK Ranganathan, Chairman and Managing Director, CavinKare, told news persons.
The company has already invested around ₹40 crore in milkshakes and has lined up an additional ₹30 crore and further line extensions. It expects revenue from milkshakes to double to nearly ₹150 crore next year, he said.
“It is a breakthrough and another milestone in the history of CavinKare. It is a not a flavored drink but actual fruit pulp. Adding fruit in drink is a tricky technology and not easy to do,” said Ranganathan.
The fruit milkshake comes in a pack with a validity of six months from the manufacturing date. It will be available in nearly 1.5 lakh outlets, mostly in the South. The company is looking to add a few more fruit variants, he said.
In 2004, the company laid the foundation for a research and development centre, which is giving the benefit to the company with innovative products.
The fruit juice market is around ₹10,000 crore. “We will create a market for the new product,” he said.
Ranganathan said that the company’s next major expansion will happen outside Southern India. “Our target is to reach out to a million outlets in the next 18 months,” he said.
The ₹1,200-crore FMCG company CavinKare has business interest in personal care, professional care, dairy, snacks, foods, beverages and salons.
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