AskMe Grocery Enters into Strategic Partnership with Mother Dairy

  1. All Mother Dairy products to be made available on AskMe Grocery
  2. Delhi-NCR to be the first serviceable region of this alliance
  3. Plans to expand to other cities in the country with presence of Mother Dairy products

AskMe Grocery, India’s largest online grocery portal in terms of reach, has announced a strategic alliance with Mother Dairy Fruit and Vegetable Pvt. Ltd., a wholly-owned subsidiary of the National Dairy Development Board (NDDB). This tie-up will enable customers to buy all Mother Dairy products from the AskMe Grocery portal. AskMe Grocery will be selling these products under AskmeFresh, a recently introduced perishable grocery marketplace.

Mother Dairy’s wide range of food products, catering from breakfast to dinner will be available on the portal. The product range includes all Mother Dairy products, Safal Frozen, Safal Ambient, Safal Fresh (Fruits & veggies), Safal pulses and Dhara edible oils. This service will be available in Delhi-NCR to begin with and will be gradually scaled up across other cities in the course of the current financial year.

Speaking about the association, Mr. Ankit Jain, Co-founder, AskMe Grocery said, “This is another step by AskMe Grocery towards creating a deep rooted relationship with sellers to have a sustainable and efficient business model.

Mother Dairy is a reputed brand which offers quality products across perishable and non-perishable product categories.

This alliance will enable us to add a new dimension to our existing offerings. Through this alliance, we will be able to cater to all customers across Delhi-NCR with best quality dairy products, fresh fruits and vegetables and frozen food products, at most competitive prices. We will arrange pick-ups from the nearest Mother Dairy booths and get the products delivered in 4-6 hours. We have been aiming to diversify our services and since Mother Dairy’s products are very popular and in demand, me and Amit Nigam, as Co-Founders of AskMe Grocery, were both very delighted to take them on board and offer it to our customers.”

As part of the association, the entire supply catering to consumers ordering from AskMe Grocery will be served from the nearest Mother Dairy and Safal booths present across the Delhi NCR region.

Speaking on the association, Mr. S Nagarajan, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. added, “For Mother Dairy it has always been our endeavour to offer convenience to our consumers. In line with the same strategy we are proud to announce our association with Askmegrocery.com aimed at empowering our consumers with today’s mantra of shopping on the go. I am sure with our strategically located booths in the Delhi NCR region coupled with last mile home delivery by our new partners, the joy of shopping for our valued consumers will only go up.”

Mother Dairy along with AskMe Grocery plans to further strengthen the association by launching similar offerings in key cities in the current fiscal. Currently Mother Dairy operates through close to 750+ milk booths and around 350+ Safal booths in Delhi NCR region.

About AskMe Grocery 

AskMe Grocery is an online grocery company that was rolled out by the AskMe group in 2015. The company, formed by Mr. Ankit Jain and Mr. Amit Nigam, is leading the way when it comes to creating customer delight in the online grocery segment. It draws its strength from the extensive experience of our parent brand AskMe of having worked with small and medium enterprises. AskMe Grocery is currently active in 38 cities and is working with 1000+ kirana store owners across the country.

About Mother Dairy

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of Operation Flood, the world’s biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer and ghee under the ‘Mother Dairy’ brand.

The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables, range of unpolished pulses, fruit juices, jams etc. under the ‘Safal’ brand. Mother Dairy through its brands has a national footprint across all major cities in India, offering a delectable range of products to its customers.

Source : Business Wire India

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