Amul’s new ad takes a jibe at Aishwarya’s purple lipstickakes a jibe at Aishwarya’s

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It’s been more than three days but the controversy around Aishwarya Rai Bachchan’s strange lip color refuses to die down. She walked the red caret at Cannes Film Festival wearing a purple lipstick, which had the fashion fraternity divided on whether it was a bold move or sheer madness. Since then, it has been a talking point on social media and made a subject for memes, gifs and mockery.

Amul, known for its humorous take on current affairs through its posters, clearly wanted to be a art of the lot and has released their latest poster featuring Aishwarya wearing her purple lipstick.

In the ad, Aishwarya dons her now-famous lipstick and the Amul girl has butter around her lips. The caption is a stealer: “What’s ‘honth’ what not! Amul You Cannes have it daily” referring to the famous ‘What’s hot, what’s not” fashion trend.

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