WOW Design, a brand design consultancy has associated with Amul, for a complete revamp of the Amul Scooping Parlours, visually and structurally.
Amul the iconic Indian food & dairy co-operative brand has had a strong consumer connect with Ice Cream being one of its flagship offering. It boasts an extensive presence through its chain of ice-cream parlours across India; however the traditional & outmoded appearance was somewhere lacking the desired footfall and pickup among the growing young target group. That’s where WOW Design associated with it for a complete revamp.
Basis the current problem of lack of lively ambience, WOW Design proposed a visually light, yet abundant & inviting approach to be followed in the design & layout. White & blue were chosen as base colours coming from Amuls strong dairy background. The base milky white proved as a positive ground to play with vibrant colours inspired from the infinite flavours of ice cream.
Basic circular shapes inspired from scoops rendered in contemporary manner were defined as key visual elements along with some droolicious ice cream shots. Light birchwood chairs with blue upholstery with a round table were proposed for a cozy sitting. The rebranded menu cards, and messaging added to the overall contemporary look without losing on the Amul brand connect.
Deepti Kshirsagar, Founder- Director, WOW Design, said, “The current Amul scooping parlours looked dull yellow, lacked drool appeal and scored really low on ambience where people could not sit and spend time. It was necessary to pump in loads of freshness and appeal while remodelling the design & layout for easy moving about.”
WOW Design is associated with Amul for over 2 years now. Earlier, it had done the packaging and designing for Amul’s flavoured milk brand – Amul Kool.