Targeting corporates who distribute gift packs to their customers during festival season, Aavin is introducing a gift pack worth 350 each. The milk marketing federation will on Saturday launch the packs that will initially be available only in Aavin parlours and franchises in Chennai city.
The gift pack will contain 200gm of ghee, 250gm of gulab jamun, 2 Aavin chocolates, 200gm of badam milk powder and 200ml Maavin (a mango drink).
“The contents are packed in a carton with a handle for easy carrying. Badam milk can be mixed with hot or cold milk and the other contents are ready to eat,” said an Aavin official.
Depending on the response in the city, the federation hopes to introduce the pack in other cities, said the official.